shanafrancis.com

To the Founder, the Educator, the Next-Gen Professional

You Didn't Start Your Career to Manage Spreadsheets.

You’re brilliant at your core mission, but the admin, the tech gaps, and the inconsistent team flow are quietly throttling your growth and stealing your focus.

I step in as the Digital Business Manager, building the scalable and reliable infrastructure your high-impact work deserves.

The Hard Truth:
Your Current System is Your Growth Cap.

Ask yourself: What is the real cost of putting this off?

Financial Cost: “That next $20K launch isn’t delayed by effort; it’s stalled by an inefficient tech stack that costs you hundreds in wasted subscriptions and dozens of hours in manual work.”
Reputation Cost: “When your processes break, your customer experience suffers. You risk frustrating the very audience you are dedicated to serving, eroding trust and referrals.”
Personal Cost (The Burnout): “You are trading your weekends, your family time, and your mental bandwidth just to keep the lights on.”

It doesn't have to be this way. It's time to install the operational structure that matches your visionary goals.

I Know Exactly How This Feels. Because I Was There.

Sound familiar? Just a few years ago, I was frantically Googling “how to scale without burnout” and “why does my team hate Monday mornings.”

I was the founder, drowning in the administrative quicksand. I had the big vision, but my ‘dream life’ had turned into a high-pressure, low-impact routine. I had hit my operational ceiling, and the stress was constant.

I kept thinking: How are other professionals hitting those high-impact milestones while actually taking a vacation? What structural voodoo were they using?

All I wanted was unapologetic growth, predictable systems, and the freedom to lead.

I felt stuck in a labyrinth, constantly running in my career but never moving forward.

I realised that wishing for growth wasn’t enough. I needed a professional operational structure. That realisation was the pivot point.

That’s why I stopped asking how and started building the solution. Now, I deliver that professional-grade structure to high-impact leaders just like you.

What Happens When You Finally
Operate at Your Peak?

The Future State (Picture This…)

This leverages the aspirational nature of your audience, showing them the kind of high-level, strategic life you lead because you mastered systems, and what they can achieve when you manage their chaos.

  • You, sitting side-by-side (virtually) with other leaders, focusing purely on big-picture strategising for your next project, not chasing leads.

  • You will finally have your precious time back to yourself to pursue your hobbies, spend time with family, or work on a passion project.

  • You feel completely fulfilled because your time is spent in your zone of genius, and the operations are guaranteed to be flawless.

  • You, seeing your team thrive and your mission accelerate, knowing you have an unbreakable operational co-pilot.

I built this reality through operational excellence. Now, I bring that same mastery to your business so you can build yours.

The Solution: A Digital Business Manager

A Digital Business Manager is not an expense; they are your profit center.

The DBM is the strategic, operational partner who serves as the “right-hand” to the CEO/Founder. We stand between your big-picture vision and the day-to-day chaos, translating your goals into structured, scalable projects and systems.

  • If the CEO is the Visionary (The “WHAT”): They focus on strategy, innovation, and client relationships.

  • The DBM is the Operator (The “HOW”): They focus on systems, team management, metrics, and turning ideas into efficient, profitable execution.

This is the Strategic Partnership that Stops Chaos and Guarantees Scalable Growth.

Introducing Your Digital Manager Service

The Launchpad Intensive focuses on setting up your four core professional infrastructure pillars for stability and scale:

System Audit & Optimisation

We dive deep into your entire existing tech stack, project management software, and communication channels (Slack, Email, Asana, etc.). We identify redundancies, expensive unused subscriptions, and points where information is getting lost. We then consolidate and integrate your tools into one cohesive, efficient workflow.

The Outcome: You reduce operational friction, save money on wasted software, and ensure every tool actively supports, rather than hinders, your mission.

Team Management & Project Flow

I step in as the operational leader. This includes managing project boards, assigning tasks based on priority, holding team members accountable, and streamlining internal communication. I proactively troubleshoot roadblocks and ensure resources are correctly allocated, allowing your team to focus solely on their output.

The Outcome: Deadlines are consistently met, your team is happier and more focused, and you are completely removed from the daily back-and-forth management.

Strategic Planning & KPI Reporting

We move beyond guessing. I help translate your yearly and quarterly financial goals into actionable Objectives and Key Results (OKRs). I then set up and monitor the critical KPIs (Key Performance Indicators) that track progress.

The Outcome: You receive concise, easy-to-digest reports that tell you exactly where the business stands, allowing you to make quick, confident decisions based on data, not gut feeling.

Process Mapping & Documentation (SOPs)

We document every repeatable task in your career (for example: onboarding a new client, running a launch to posting social media content), creating clear, step-by-step Standard Operating Procedures (SOPs). I build the internal manual that lives outside of your head.

The Outcome: Your career gains true scalability. Training new team members takes hours instead of weeks, team members can easily cover for each other, and the quality of your service remains consistently high, no matter who is executing the task.

You're aware of the cost of managing the chaos yourself. Every day spent troubleshooting is a day of lost opportunity and increased burnout.
It's time to stop wishing for growth and start engineering it.

Investment: Designed For
Your Unique Scale

Your business has unique challenges, and your operational solution should too. I don’t believe in forcing you into rigid packages. Instead, I work on a modular, proposal-based structure that is built entirely around your specific bottlenecks and goals.

We will leverage the Key Deliverables (Systems, Team Management, Strategy) you need most to create a scope of work that guarantees the highest ROI.

 

How The Modular Pricing Works

Your final investment will be determined by the scope of your needs, typically falling into these tiers:

  • System Optimisation: Focused on auditing and implementing efficient tech stacks and SOPs.

  • Operational Management: Focused on daily project flow, team leadership, and accountability.

  • Strategic Partnership: Focused on long-term KPI tracking, quarterly goal setting, and advanced planning.

The goal is always value: I ensure your investment in a DBM pays for itself by reclaiming lost time, preventing expensive mistakes, and unlocking true scalability.

The Transformation (Benefits & Results)

This intensive is your pathway to becoming a highly professional, efficient operation. By the end of this partnership, you will have:

Professional Authority

Impress clients with a seamless, polished, and integrated onboarding experience.

Scalable Structure

Hand off administrative work to a VA or new hire immediately using your documented SOPs.

Time Freedom

Reclaim up to 10+ hours per week previously spent on manual data entry and email chasing.

Operational Confidence

A secure, transparent system that lets you focus on your specialized work: educating, advising, and founding.

Meet The Founder

I'm Shana,

The founder and the person who makes things happen

My brand is built on the belief that strategic operations and authentic human connection should go hand in hand. I combine the relatability of a trusted friend with the execution power of an operations expert to ensure your career move or business goal is achieved with confidence.

Frequently Asked Questions

1. What is the difference between a DBM and a VA (Virtual Assistant) or Project Manager?

A Virtual Assistant handles administrative tasks (scheduling, inbox management). A Project Manager focuses only on the execution timeline of a single project. A Digital Business Manager (DBM) is a strategic, high-level partner focused on the entire operational ecosystem. We build the scalable systems, manage the team capacity, optimise the tech stack, and ensure everything aligns with your long-term revenue goals. We manage the career, not just the tasks.

2. Is my career.business big enough for a DBM?

The question isn’t about size; it’s about complexity and ambition. If you are a high-impact founder, professional or educator generating a consistent income but feel trapped by operational chaos, or if you know you need to scale in your career but your current systems can’t handle it, you are ready. I prevent the costly collapse that happens when mission outgrows. structure.

3. How quickly will I see results?

While large-scale systems implementation takes 60–90 days, you will feel the impact almost immediately. Within the first two weeks, we typically identify and implement quick wins like streamlining communication channels and optimising key software usage, resulting in instant time savings and reduced daily stress.

4. What tools and platforms do you specialize in?

I am a platform-agnostic, meaning I focus on the best solution for your career goals. I specialize in optimising common stacks like ClickUp/Asana/Monday (Project Management), thinkific/Teachable (Education/Course), and CRM/email systems like Hubspot/flodesk. Our goal is to make your existing tech talk to each other seamlessly.

5. How much time will this save me?

Our primary goal is to remove you from the operational weeds. On average, clients reclaim 10–15 hours per week of high-level administrative, management, and troubleshooting time within the first month, allowing you to return your focus entirely to strategy and career progression.

 

6. Do you manage our entire team?

Yes, as part of the operational management function (this is an opt in service), I step in to handle project flow, accountability, task delegation, and reporting for your existing team. We ensure your team members are directed efficiently, allowing you to focus on motivational leadership rather than daily oversight.

The Final Check: Are You Ready for a DBM?

Before you book your Operational Clarity Session, 

let’s see if you are a perfect fit for a high-impact, strategic partnership.

How Did You Score?

If you checked 3 or more boxes, your business is actively signaling that it requires 

a Digital Business Manager. The cost of maintaining the status quo is now higher than the investment required to gain strategic, scalable systems.

Ready to Build the Engine
that Drives Your Career?

It’s time to move from self-diagnosis to strategic action.

Book Your Complimentary 15-Minute Discovery Session Today.